As a business owner, gift giving is not just a nice thing to do it can be a way to connect, build relationships, appreciate people and create lasting memories. But how do make the selection of gifts feel personal as well as professional amidst all the choices? The 5-Gift Rule provides the simple guide to recognize an intentional act of gift giving. This framework gives you the opportunity to make smart decisions, to be intentional when selecting thoughtful gifts for someone else in five uniquely identified categories – everyone gives gifts that seem to be meaningful, professional and intentional.
1. Something They Want
Build a personal connection.
This is where you can show that you know your client, employee, or partner. Something they will enjoy, or they might have even mentioned in passing during your last discussion – something that is meant to warm their heart and create some joy beyond the walls of your office.
Example: A branded wireless charger, or a luxury pen for the person who still enjoys writing by hand.
2. Something They Need
Support their success.
A useful, practical gift can go a long way. Consider what would make their daily life easier, whether it’s in their work surroundings or not. This kind of gift makes them feel we value them, not just the occasion
Example: A stylish desk organizer, a productivity planner, or noise-blocking headphones to help them focus.
3. Something to Wear
Stay branded, but fashionable.
Corporate apparel doesn’t need to be cliché. When designed appropriately, wearable gifts can be productive and fashionable at the same time. Consider giving high-quality, tasteful pieces that reflect your brand and the lifestyle of the recipient.
Example: A custom-branded jacket, a trendy watch, or some nice socks with a subtle logo.
4. Something to Read
Inspire and add value.
Books and reading materials make excellent professional gifts, especially if they fit in with a recipient’s interests or field. A well-chosen reading material can inform, inspire, or simply be read to take a break.
Example: A bestselling business book, subscription to a leadership journal, or if appropriate, a beautifully illustrated company lookbook.
5. A Special Gift
Make it special and unique.
A special gift is relationship-based- something that clearly displays your appreciation. It can be personalized, custom-made or experience-based depending on the recipient’s interests.
Example: a handwritten thank-you letter, a custom-made box of their favorite treats, or an invitation to a private event/dinner.
Why the 5-Gift Rule Works for Corporate Gifting
By following this strategy, you can keep your gifting meaningful, balanced, and in alignment with your brand values. Instead of running around looking for “whatever” you’ve got a thoughtful blend of useful, personal, and meaningful gifts. Each recipient will see that you spent time and effort—something that will make your company stand apart.
Corporate gifting is not in how much money you spend—it is about building a connection.
Missing to mention is the fact that the 5-Gift Rule will enhance your business relations while continuing to develop a “great” impression—one great gift at a time.